5 Mistakes That KILL Business Growth
Erika Ervin – Your Fitness Girl
1. 1. You are not perfectly clear about what you do.
I learned I was doing this by mistake one day about a year ago. I asked an extremely inspiring woman if she
had ever considered doing what I do. She
responded with, “Well, what is it that you really do?” I was floored! A lesson learned the hard way and I’m still
picking up the pieces.
Own up to what you do and tell the world boldly and
authentically. Nobody wants to do
business with you if they don’t know what it is you do. If you are a distributor for a direct
marketing company, say it! If you are in
t-shirt sales, sing it from the roof tops.
I’m not saying to verbally vomit your business on social
media or at networking events but make
sure your social media profile descriptions and any bios your have let people
know about you and your business. Also,
don’t be afraid to occasionally post on social media! There is always a way to craft descriptions and
social media posts in a way that is authentic and exciting. We
will go over this in detail in my upcoming 30 Day Get It together Challenge!
(See below!)
2. 2. You forget the importance of one – on – one networking.
With the surge in social media, simple conversations with others has
become a lost art form. As a society, we
have forgotten to continually sharpen the skill of meaningful conversations.
Business is about relationships. Building relationships with depth and
soulfulness. When we are one on one with
people it’s easier to break the surface and dig a little deeper. This is important because you can more
quickly decide if the person you are talking to is someone you want to build a
mutually beneficial relationship with.
I treat in person networking as an interview process. I quickly assess if this person is going to
fit in my tribe and become a lifer within my network. From there I know how much time and effort to
put into the relationship. This creates
a more efficient networking system for my business. Sounds harsh to some but, in the end, I have
designed my business around my life. I
created my business to give me more freedom in my personal life so working
smart is key to that freedom.
3. 3. You talk and post to whomever will listen. You are branding
yourself to attract a certain type of person.
Chances are that is a person much like yourself. When I was growing up, my dear Grandparents
had a picture on their wall that read,
“You can’t please all the people all the time.
You can’t please some of the people all the time.
But you can please some of the people some of the time.”
I saw this every time I walked past, but at that age I didn’t really
think about it. Now, it’s been the key
statement that allows me to break free from the ropes that bind me from showing
the world my authentic personality.
Take a few moments to create a list of the traits that a certain type of
person has that you would prefer to work with. Craft all of your posts and
content around this!
A quick write up of
my avatar. This is only skimming the
surface though! We will get into
more details in our 30 Day Challenge!
4. 4. You watch others in your industry TOO MUCH. It’s a great idea to
read and follow others who are successful in your industry but don’t try to
imitate them. If you take ideas from
them, make sure you make all content express your individual voice.
I watch others in the fitness industry all the time but at
the end of the day, they aren’t paying my bills. I found more success in my business and
overall happiness in my life when I put my head down, my blinders on, and
stayed the course to my goals. I see and
appreciate what they are doing but I have to embrace my grind. The grind are day to day actions that may not
be glamourous but are key actions that drive my business. (We will identify your key actions that will
exponentially increase your productivity in the next 30 Day Get It Together
Challenge! See below!)
5. You are comparing yourself to others. This is a KILLER for
a rock solid business. Have you ever
looked at someone else and thought, “How is she so far in her business and I’m
still here?” “Gosh, what is her
secret?” “I could never do what she
does.”? I’ll be the first to say, I
have!
For me, this lead to depression, self-loathing and a sharp
plummet in confidence. I had to do a lot
of personal development to get me out of this funk. I was working my business on autopilot. I did not press the gas to charge forward to
create my path. I went from a 6 figure income to almost nothing. Truth
be told, I’m still digging myself out of this one.
The lesson I’ve learned is that we are all on a path in which
we allowed our self to follow.
Unfortunately, some of the self-destructing actions and thoughts are not
noticed by us. We have to dig, read, and
learn to really figure out what we are doing right and be aware of opportunities
for change. Stop comparing yourself to
other people because you are two very different people. We all have unique experiences and stories
that have created who we are today. Own
that!
In my upcoming ‘Get It Together’ 30 Day Charge Challenge, we
will dig deep into the following qualities for success!
· Goals Setting vs. Priorities
· Branding Yourself
· Email writing
· Automation
· Effective scheduling
· Minimizing and Managing distractions
· Social media Power content
· Social media time savers
· Delegation
· Deciding to take a Hard Right Turn in
Your Business
· Leveraging time
· Less work = MORE productivity
· One-on-One networking
· Online networking… way beyond just a
post
· Exercise and Nutrition
This
Challenge is for women serious about growing their business. Women who are
I’ll be in touch within 48
hours!
Erika
erika@yourfitnessgirl.com
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